9 Awesome Steps To Promote Your Spotify Music Organically That Actually Work
We may be divided by genres, but music is an enjoyable part of our lives. So many choices are available for people out there. Listening to music has become so common that we don’t even notice its impact on our lives. Sitting in front of your laptops listening to the best 100 singles on the Billboard – who knew we all would become addicts to melody and music. Millions of new singers and incredible talent come out and show the wonders of their voice to the world. Some book gigs with their friends, some use the power of social media, some book auditions, and some use platforms like Spotify to promote their music. Whether you are a solo artist, a DJ, or you play in a band, it will help if you want to promote your Spotify music organically.
The music industry may look all hunky-dory and charming, but the reality stands far. It is a cruel industry, and for the people who don’t pull the right cards from the stack – it doesn’t show sympathy. For newbies looking to promote their business and gain recognition, it can be a difficult task. There are so many marketing campaigns and options to run ads that it’s easy to get distracted. Running ads may help you get some traffic on board but, the basics must be covered. You need to consider the minor things that will help you promote your Spotify music organically. This article will tell you some remarkable ways to get noticed by people on Spotify – and that too without spending any money!
Steps To Getting Organic Recognition On Spotify
Here are a few steps that will help you gain recognition on Spotify:
Customize Your Spotify Profile
Your profile has to say everything about you as an artist. You need to make sure that people recognize you from your profile. If you are on other social platforms, try keeping your profile name the same. You need to bring consistency to your profiles. Update your Spotify bio, add a header image, make playlists and share your profile.
Change Spotify Profile Picture
Keep images unique and relevant to your profile. Avoid uploading any picture that may lead to a copyright claim.
Smartphones And Tablets:
● Open Spotify
● Go to Home
● Select Settings (the gear icon)
● Go to View Profile
● Tap Edit Profile
● Choose Change Photo
● Use JPEG and PNG picture
● Keep picture size less than 10 MB
● Install Spotify Desktop App
● Sign in to your profile
● Click username on the top right corner
● Select Change
● Add a JPEG or PNG, keeping in mind the size ratio
Keep A Trendy Yet Relevant Username
Like gaming, people are attracted to musicians who have trendy names relevant to their field and genre of music. Contrarily, you may also use your own name too. It’s entirely up to you. However, to change your username on Spotify, you need to:
● Select Home and navigate to Settings
● Click on View Profile and choose Edit Profile
● Change your username accordingly.
● Click Save before leaving
Get Verified As An Artist On Spotify
If you really want to promote your Spotify music organically, consider becoming a verified artist for the app. It will help you build credibility, and let’s be honest – people love profiles that are confirmed or professional. When you get verified on Spotify, they will give you access to Spotify For Artists. Now, this is a gamechanger for musicians with a vision. Being a verified artist will highlight your profile among people who search for relevant categories and music. It will give an image that you actually care about your work.
You can log into your verified Spotify account through mobile phone and desktop. You can start off by sharing your music with Spotify. Once it is confirmed that the music has been delivered, you can sign up to become a verified artist on Spotify. You can do the following things on your Spotify account:
● Add your bio, photos, and link to social media profiles. It’s better to keep your public and private profiles separate.
● Share your masterpieces with fans and pitch them directly to editors so they can include them in playlists.
● Pin your best pieces on top of the profile.
● See how your profile is doing by assessing analytics regularly.
Share Your Profile
As we say, it all starts from your own circle first. If you want to create a strong profile, you must first share it with your team. Connect your verified account with your social circle. Sharing your Spotify profile will allow you to increase traffic on your profile. You will organically share your profile by:
● Attaching a link to your Instagram story.
● Sharing the link to Facebook.
● Sending private messages on Whatsapp and other messaging apps.
● Asking your friends and family to subscribe to you and spread the word.
Sharing profile on:
Smartphones And Tablets:
● Go to Home and select Settings
● Click View Profile
● Select the three dots on the top right corner
● When you see the Share option, tap it for details.
● Go to your profile by clicking the profile picture. You will find it in the top right corner.
● Click the three dots to the left of your Spotify username.
● Select the preferred sharing option from the Share menu.
When sharing your profile, make sure that you choose a platform where you have the best engagement with your audience, and they would actually click. Sharing your music on a dead platform will not be helpful.
Understand Spotify Algorithm
If you genuinely want to promote your Spotify music organically, get your hands on some valuable information about the Spotify algorithm. It is basically designed to assist the users in finding a piece of their choice. The personalized playlists you see the love and can never get enough are basically suggested because of the algorithm.
The Spotify algorithm digs popularity. If your song is dope and liked among the people who follow you, it will definitely appear in more suggestions and rank higher. Several saves constitute a significant indicator that your song is popular among the community. Once Spotify notices that the song is getting popular, it will automatically start recommending your song in:
● Playlists of ordinary users.
● Curated playlists of blogs.
● Radio stations.
Ask your followers to save your song and support you. Send them a personalized message instead of a random story if you feel that they are not that close. For them, it might be just a save, but for you – it legit means progressing upwards. So, do not hesitate to ask for support if you want to see your account rank better.
Strengthen Your Bond With The Audience
By dedicating half an hour to an hour to your followers every day, you can grow your account. Engaging with your fans on Spotify is a great way to build a brand on this musical platform. You can get your profile verified, but the results won’t be significant if you are not engaging enough with the audience.
Social media profiles help you connect with the people you love and care about. As an artist, you must stay connected with your fans and followers. Post stories, start a Q&A, make polls and upload pictures of your latest recording session. When they see your work on social media, they will follow your Spotify to get more of you.
Get In Touch With Local Businesses
There are plenty of businesses in your local community that will be willing to help you with music. With so many home-based businesses and small companies operating within every other neighborhood is an indicator that they do care about the local talent. After all, someone who has struggled with self-establishment will consider your struggle too. Pairing with local businesses will be quite beneficial for both parties. This term is known in marketing as cross-promotion organically. Talk to your local restaurants if they want any live music in the house or a retail store that might be looking for new ways to market their business. You can also talk to them if they could play your songs in their shop and hand out the playlist. Any company that values the community will consider collaborating with local artists. The more people visit the store and take away handouts, the more you will get visitors to your page. You may need to design brochures or get them prepared, but that is a small investment. This is a fantastic opportunity to promote your Spotify music organically.
Create Remixes And Mashups
Some musicians came before you and are well-known in the world of music lovers. You don’t necessarily have to be Justin Bieber or Miley Cyrus level famous for calling yourself a musician. You can collaborate with others to get noticed. Because of mutual collaboration, the track will be uploaded on more than one profile leading to more traffic, impressions, and clicks. One of the tricks that many growing musicians use to promote their Spotify accounts is creating remixes. Some people like aesthetic, bass, slow, and revamped versions of their favorite songs.Some people want a song’s standard version to get a bit extra oomph. Try to mix beats and music. Who knows you end up hearing your remix at Tomorrowland?
Create A Themed Playlist
If you want to promote your Spotify music organically, getting featured in playlists is a great way to increase reach and streams. Featuring on playlists created by others is cool, but have you ever thought of customizing your account for each visitor who comes on your Spotify profile? Instead of giving them the hard work to sort through your songs, create playlists for them. Create playlists for specific moods, themes, and even scenarios. For example, many artists give you a ‘travel’ playlist, a ‘go to sleep playlist,’ etc. Gradually update these playlists so that your fans can have more and more of what you have to offer. Apart from adding your own songs, you can also add similar pieces from other artists as diversity. Just don’t forget to ask their permission. No one likes a copyright claim against them, and we most certainly don’t want you to have one.
Start A Music Blog
According to research, 70% of young adults between the ages of 18 to 36 like to listen to music regularly. Most of them are fans who want to learn more about this musical phenomenon. If you love writing as much as you love music, a great way to express your love is by starting a blog. Blogs are an excellent way to launch a discussion about important issues. The field of blog writing is so diverse that you can write for years and years. People like blogs that are informal, friendly and allow them to leave an opinion. You cannot please everyone, so write about your personal thoughts/experiences. Making an online blog takes time, but you can earn decent money from it once it takes off. The most important steps to start a music blog are:
● Make a website. WordPress websites are pretty popular, and anyone with basic knowledge can make one. You can find a theme for free if there is no space in your budget. Find a good host for your website to get online.
● Besides setting up a website, the content that goes on your page has to be really powerful and compelling. Consider the requirements of your intended audience. What kind of content would they like? Something formal and professional? Informal? Personalized? Either way, having a deep understanding of the audience’s choice is essential.
● Use the Google keywords tool to find the most relevant keywords to the theme of your site. Write blogs on these keywords and optimize them as per SEO guidelines so your posts can rank higher on search engines.
● Gradually create a network of blog posts interlinked with each other using internal linking.
● You can also write guest posts for other websites and link your webpage.
● Share the most recent blog posts on your social media accounts.
How To Become A Social Media Influencer?
Social media has become a necessity even for professional businesses. It gives them a chance to engage with their target audience and regular customers on a more personal level.