Amateur photographers often find it difficult to promote their photography, especially from the commercial viewpoint. They take several initiatives like starting their websites after burning a large amount of cash, and it takes them endless mailers to promote these websites. However, they still end up generating little to no business at all. Getting more than dozens of comments becomes like a strenuous task for beginners in this field. To access a mass audience, mails are used, but this doesn’t guaranty that it’ll keep you alive in their memory. With time, such photographers are labeled as virtual invaders disguised under the pretense of email bombing.
They also take their chances on other photo-sharing platforms such as Flickr. Still, despite getting a moderate amount of comments, it is difficult because it results in the reception of small businesses usually. Flickr is a beautiful photo-sharing place without any doubt, but nothing can overstep Facebook when it comes to promoting your commercial interests. Initially, it might seem that Facebook doesn’t provide you with fantastic photography tools as Flickr does. However, Flickr only connects you to a broad photographer community, which might not be a good boost for your business as everyone looks at the same things you do i.e., photographs. On Facebook, you can reach out to specific people who might be interested in your work and, ultimately, hire the services you provide.
Here, we share 15 incredible ways to promote your photography on Facebook so you can bring your talent to the world and bless people’s eyes with brilliant photographs that you’ve managed to collect over time. Therefore, buckle your seat belt because this is going to be one hell of a ride! 😉
Create a Fan page
To begin your journey on Facebook, create a Fan page to promote your photography. It is best to include your name in the title like ‘[Your Name] Photography’ or add the name of your studio so your brand name can be promoted right away. A Fan page provides a foundation for all your upcoming endeavors concerning your photography.
This is going to be the home for your photographs, so make sure you make the environment comfortable and welcoming for not only your audience but also for yourself as you’re going to spend a large part of your time here.
Provide your audience a good reason to share your content
Look at your photographs objectively and think why anyone would want to share them. This is a cue to focus on creating content that holds meaning for your audience. Sharing meaningful photographs with the users will give them a good reason to share them with their friends and family. You can also arrange giveaways for your audience or run interesting contests for them to keep them engaged enough that it brings them back for more.
Creating emotionally rich content is an effective strategy as it makes your users feel that they are unable to resist sharing it.
Be persistent with your vision
Consistency has marked the milestone of success for numerous individuals throughout history. The portrayal of a consistent vision in your photographs is essential to gain loyalty from your users. Decide something, and then stick with your decision. Having a confusing and random feed only tends to distract and scatter your audience.
It has been commonly observed in the social media world that social media pages that depict the same visual style and tone throughout happen to be more successful.
Upload your content directly instead of posting links
In the fast world of the 21st century, people usually skip clicking on links as it takes them longer to view the content. Therefore, while sharing your content, whether images or videos, upload all of it natively. In other words, avoid posting YouTube or Instagram links on Facebook. Facebook cherishes photographs and videos, but you have to remember this important fact that its algorithm favors material uploaded directly on its platform.
This site provides the feature of uploading content directly, so it’s best to utilize it instead of wasting your time fetching links from external sites or platforms.
Utilize the tagging feature
Whenever you post any content on your page, make sure to tag your clients (only if they allow you to do this). This not only helps in keeping them informed regarding your new updates, but it also aids in bringing your content to their families and friends if you suggest them to share your photographs further.
If you create anything specifically for a client, ask them to tag you too when they post your content. Playing tag like this keeps the traffic going on your page. It also gives you new opportunities to engage with different content creators and share versatile ideas concerning photography with them. Moreover, it gives you a chance to receive positive criticism that ultimately improves your art of photography.
One of the worst things to happen to the photographers, despite them being exceptionally good at what they do, is their users forgetting them and their art. You want to keep your memory alive in your audience’s mind. To ensure this, you need to post regularly on your fan page. It is best to create a posting schedule and inform your users of it, so they know when to expect something from you. Doing this won’t keep them waiting for long and, if you keep fulfilling your commitment of posting according to your schedule, they would learn to trust you eventually.
Creating this relationship of trust with your audience is vital so that they don’t give up on you and your talent. Moreover, posting every day holds the benefit of boosting your posts to a higher algorithm on Facebook, thus increasing your chances of being discovered by more users.
Keep extra stock ready for posting
Now that you’ve set your mind to create a posting schedule, how are you going to follow it and post regularly for your users? This requires planning ahead of time. To follow through with your commitments, you need to keep an extra stock of photographs ready for posting. This means that when you start your Fan page, you should already have a good collection of photos at your hand. This will spare you the worry of creating content every day. It also allows you days off from capturing everything in the lens of that cam of yours! After all, who doesn’t want a day off now and then? =)
Use mobile
In the 21st century, it is safe to say that almost everyone has a mobile. If not, you should get one because Facebook Live is entirely mobile friendly and it is a smart move to get comfortable with it while you’re at it. Even if you’re using a desktop to edit your photographs and videos, you can still use your mobile phone to capture ‘behind the scenes’ shots. Inviting your audience in your secret world and showing them the ‘how’ process will add a natural tint to your photographs.
Shooting ‘behind the scenes’ photos or videos holds a nostalgic flair. It’ll attach your users to you on emotional grounds and provide you with a collection of memories that you’ll cherish later.
Never underestimate the caption
Users love it when they know how you reached the epitome of brilliance in a particular photograph. Your audience is interested in learning the how-s and why-s of your pictures. It is best to acquaint your posts with exciting captions that hold the attention of the people who come across them. Writing such captions lets your audience engage with you personally and helps them relate to you, so they remember you even after they leave your page.
For example, if you’re posting pictures of food, let them know how it tastes or where they can find it for themselves. You can also narrate the story of how a stray cat stole a bite from you because people cannot sleep on a funny story! =)
Respect people’s walls
If someone decides to follow your fan page, they allow you to invade their wall. Everything you post will be displayed on their Facebook wall. Posting regularly is advised as it is an excellent strategy to remind people of your existence but be careful not to spam. If you post ten pictures per day and all people see is your name on their wall, they are about to be fed up with you, and it might result in you losing followers.
Post one photograph per day and keep the rest for upcoming days. This will spare you the worry of running out of content and also save you from dreadfully spamming other people’s walls.
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Value your audience
It is essential to realize that your fan page is nothing without the support of your audience. If you keep posting and no one ever visits your page, you stand alone with your photography, which is exactly what you don’t want. Therefore, value your audience as much as you can. Be polite when you interact with the users on your page. Thank them for joining your platform, and often write grateful captions to let them know that they are valued for the support that they provide you. Put yourself in their shoes and treat them like you’d want to be treated by others.
Speak to your audience’s hearts
Your photographs are a means of conversation between you and your audience. Every picture holds a message and a story that you share with your users. Therefore, you must speak to people’s hearts through your photography. Be socially and politically aware, so you can touch your audience. For example, on mother’s day, post a mother’s picture with her child and give out a message regarding single mothers. Posting pictures relative to famous events like these increases your user base miraculously because people feel like they and their lives are ‘seen’ and acknowledged through your photographs.
Value your audience
It is essential to realize that your fan page is nothing without the support of your audience. If you keep posting and no one ever visits your page, you stand alone with your photography, which is exactly what you don’t want. Therefore, value your audience as much as you can. Be polite when you interact with the users on your page. Thank them for joining your platform, and often write grateful captions to let them know that they are valued for the support that they provide you. Put yourself in their shoes and treat them like you’d want to be treated by others.
Speak to your audience’s hearts
Your photographs are a means of conversation between you and your audience. Every picture holds a message and a story that you share with your users. Therefore, you must speak to people’s hearts through your photography. Be socially and politically aware, so you can touch your audience. For example, on mother’s day, post a mother’s picture with her child and give out a message regarding single mothers. Posting pictures relative to famous events like these increases your user base miraculously because people feel like they and their lives are ‘seen’ and acknowledged through your photographs.
Be critical and selective with the content that you post
Be your judge and be your teacher. Before posting anything, objectively analyze your content. Does this particular photograph highlight your vision? Does it seem something that would stay with the people for a long time? Have you been honest with yourself while clicking this picture and writing that caption? Don’t post everything that you capture because if you don’t filter your photographs for yourself, eventually, people would start doing it for you. Being critical of your content ends up in a page filled with your best shots, and that’s exactly what people are looking for.
Focus on quality
Just focus on the quality of your pictures, and the rest will follow automatically. Only upload photos that bring out that ‘wow’ from your mouth. If you post average quality photos just for the sake of uploading content, it will only result in reducing your brand value. This will end up damaging your user base in the long run.
Advertise for likes and post reach
Facebook has introduced methods of advertising for likes and expanding the reach of your post on its platform. Undoubtedly they are paid promotions, but they are not necessarily bad because spending money doesn’t ensure you a gain in followers. It only raises the likes on your page and also advertises your photography to the right audience. If you can afford to do this, it is fair to try it, as having more likes on your page means that more people will see your posts in the long run. Also, advertising for post reach will help Facebook target the perfect audience for your photographs, and they won’t show to people who are uninterested in your content.
Bonus: Be patient
Success does not come to those who do not wait for it. You’ve got a long way to go, so no need to rush it. Take a deep breath and be patient. It might take a while before people notice you and your work. However, what you’re looking for will come to you eventually. Just keep holding on and never give up.
