How To Be Successful On Facebook?

March 26, 2021

Muhammad Nouman

When Facebook was introduced to the public, never in a million years did we think that this platform could one day run businesses and connect people worldwide. It was initially designed to chat and build social contacts. Wherever we go, there are people discussing points to become successful on Facebook. What does this mean?

Is Facebook a great way to earn money?

HECK YES!

And with the new monetization options and the ability to run ads between videos – Facebook has become a global platform for individuals and businesses who want to earn good money from home.

Establishing A Pathway To Success On Facebook

Thinking of starting your business through an online platform? Think Facebook. You can start your new page from scratch or lift the existing one. With over 2 billion active users monthly, you are definitely going to get solid ground.

Now, many people think that establishing a successful page on Facebook is super easy. Because all you gotta do is upload a few pictures from Google, ask your friends to like the page, and voila! RIGHT???

A BIG NO.

This is not how setting a business on Facebook works. To be successful on this worldly renowned social platform, you need to follow a proper strategy and a streamlined process. From initial traffic to impressions and then clicks and finally conversions, you will definitely get the online startup of your dreams.

Tips To Be Successful On Facebook

There is a lot to cover, and we definitely want to see you become successful on Facebook. Let’s discuss some of the most convenient ways to build a successful, reputable, and well-recognized business.

Never Start With A Private Profile

Private profile for businesses is useless. People will think of your profile as a spam page, and definitely, you won’t be able to add some real users. Instead of making a private profile, publish a public page. Facebook offers a professional business page for entrepreneurs. These pages not only allow you to display your product or showcase your services but, they come with a ton of features that will only benefit you positively.

Never Start With A Private Profile

Features Of Facebook Business Page

Like a social media addict, many professional businesses like to update their pages every now and then. But, unlike private profile users, these professional pages come packed with distinguishing features such as:

Profile Picture

Display an accurate representation of your business in a profile picture displayed at the top left corner of your page.

Professional businesses display their logo as a profile picture so their audience can recognize you.
Lifestyle blogs and private services display their page with something that portrays the niche of the page.

Cover Photo

A slightly larger but background image for your page is known as a cover photo. A larger and more precise image is usually displayed as a cover picture. It is behind your profile picture and appears on top as soon as one opens the page. Cover photos are always public.

Page Username

Facebook Business Page allows its users to save a specific username. This feature is helpful, especially if you are active on more than one platform. A username is can be seen under the display picture of your page.

By typing www.facebook.com/username on the search bar will take the users straight to your page.
Use letters, periods, and numbers and avoid special characters.
The username has to be five characters or longer and is not case sensitive.

CTA Buttons

CTA or Call-to-Action buttons were introduced in business pages in 2014. CTA covers allow the users to add different buttons on top of their pages. The CTA buttons you choose to display on the pages are dependent on business requirements. CTA buttons on Facebook Business are:

Book Now
Contact Us
Shop Now
Play Game
Watch Video
Use App

Schedule Posts

As an entrepreneur, it is sometimes difficult for you to devote your time designing a post. Initially, many social media managers used different channels such as Buffer or Hootsuite. These platforms are used to schedule posts in advance. Over the years, Facebook has improvised its features. Now you can also schedule posts on Facebook.

Create your Post as per the plan.
Click the dropdown menu next to the option that says Post.
You can schedule your posts and even save a draft.

Audience Interaction Timing

The biggest reason you made this business page was for the followers. To be successful on Facebook, page owners must keep track of their followers. Facebook allows you to see when your followers are online. Apart from understanding the timing of fans, you can also determine:

Best timings to post content
Engagement and activity on page
General demographics

Page Suggestion

Facebook Business Pages allow the businesses to get featured in the recommendation of similar pages. This will help you increase the organic reach. When people search a page identical to yours, the Facebook algorithm will recommend your page to them as well. Other choices are available, and you can choose one depending on your needs.

Add Relevant Information

Once the basic profile is set and you have completed your desired requirements, it is time to complete your page’s About section. When visitors arrive at your website, the first thing they do is read the About text. The About section is on the left column aligned with the profile picture.

Audiences find the About section extremely useful as it helps them understand more about your page. You need to add a basic introduction to your business. Avoid adding your contact details on the About section because Facebook Business Page allows you to add these details in separate columns.

Here are a few things that you can add in the About section to make it attractive:

A short description of the business. (something like a vision of the company)
Mission statement established when the business was founded.
Information on how the company works.
A brief story on your story.
Achievements and events.

Post Regularly And Consistently

Two things make your content on Facebook pages look better than others:

Consistency in the quality of your posts
Regularity to which the content is uploaded

If the content you upload is of good quality but not regular, the users will get bored and unfollow your page. This is why many pages you see have really good-quality posts, but the engagement rate is meager. Similarly, posting way too much (we are talking 3 to 4 posts a day) can also negatively impact your followers. You will again run out of ideas very quickly.

Social media experts suggest that posting once a day for 5 to 6 days a week will help you get the engagement you are looking for.
Take one Post every month and boost it so that it reaches more people globally. You can start your Facebook promotion for as low as $5.

Bring Variety To What You Post

It’s not just about when you post. It’s also about what you post. To be successful on Facebook, you need to emphasize the creativity of your daily posts. There are numerous types of content that can be posted. In fact, adding them to your post calendar will help you reach a whole new level of audience and organic leads.

Infographics

Let people know who you are. Share infographics and images that depict your personality and allow people to know you a bit more. Businesses can focus more on infographics, while bloggers and influencers can share pictures from their galleries related to the niche of their Facebook page.

Testimonials

Want people to know about the quality of your business? Post original screenshots/recordings of best reviews left by your regular clients. Post one or two every month so that the audience stays in touch with you and is entertained.

Contests/Giveaways

One of the best ways to get more engagement is by announcing a giveaway or a contest that ends in a prize. Most business pages get more likes, shares, and posts by asking their regular followers to share a certain image. A random winner gets a reward in return. It can be anything from your company products to something you highly recommend as an influencer.

Announcements

Share the latest tidbits of what’s going on behind the business. Who doesn’t like backstage bloopers? We all do! Share your regular activities in the story or add something new that’s going on. Announce the latest sale, holiday giveaway, change in your location, etc. You can also upload different things you believe that the audience may be interested in. Announcements can be promoted.

Audience Favorite

The page is for your followers. Getting their word on what to post on your page is actually a great way to create engagement. Many influencers are seen asking for votes between two different things. Some ask their users directly about what they want to see next. Product-based businesses can get a poll about what to launch.

Latest News

Keep up with the new trends and connect your audience by sharing with them. This will give them a chance to recognize your page as a platform that cares more than just money and business. Audiences like to connect with their favorite pages on a personal scale. This will encourage them to share their perspective on what’s happening in the world of trends.

Questions

Ask your audience about their opinions, encourage them to engage with you on a personal scale. Ask a few questions into their suggestions for making the page more user-friendly. The most impactful way to be successful on Facebook is to keep the audience happy. You can only do that once you are aware of their requirements.

Focus On Visual Content

Sure, status updates every now and then don’t hurt anyone. After all, it is the essence of how this legendary social revolution started. However, with time, trends have changed. Your regular status update doesn’t get much attention as compared to the visual and more graphic content. If you want to continue engagement, visual content is the key. According to expert research, people who post more graphical content in pictures and videos are likely to get more recognition and engagement compared to the pages that focus only on textual responses and updates.

Interact With Your Fans

When your customers and fans comment under your posts, they ultimately expect a response from you. Keep track of your notifications and make sure that you don’t forget about them. You can respond to the comments by checking the Notification tab or simply mentioning the user in the comment section.

As far as the messages are concerned, you can generate an auto-response message when you are away. Whenever you get the chance, reply to all the messages. People who are messaging you or responding to your comments are genuine. They expect natural, personalized responses from your end. Avoid auto-generated responses in the comment section.

Spend Money On Page

Facebook-based businesses are coming to terms with the fact that just organic posting is not as effective anymore. You need to add content on your pages that can be marketed to reach the audience. Start from a low budget of $5, and you can spend as much as $1000 and even more. Paid promotions will increase:

Likes
Engagement
Events

You can promote different things such as:

Paid promotion posts
Sponsored stories

Track Your Progress

One of the significant factors that you must consider if you want to be successful on Facebook is to notice your page’s development. Different social media management tools allow you to track the progress and real-time analytics.

You will be able to focus on different things such as:

Engagement to response rate
Demographics
Posting time and responses
Responses on paid promotion
Trends in analytics over time

Final Thoughts

Facebook is being used by billions of live people all over the world. Even businesses are in on the idea of starting their business online. If you are one of these people, add the above-discussed options to be successful on Facebook. Users like a more personalized touch on social media. Be certain that you are expressing your style. If you have to spend a few extra bucks, do not hesitate.