How to promote your business with Google Shopping?
Before we start, first of all you must be aware of relation between GOOGLE SHOPPING, GOOGLE ADWORDS, GOOGLE ANALYTICS and GOOGLE TAG MANAGER. Image below is best to understand this relation.
Before Starting with Google shopping(merchant account), it must be clear that google shopping is dependent on Google adwords and to track performance of adwords campaign google analytics is used.
Google Tag manager gives you option to manage all dashboard (shopping, adwords, analytics) with one dashboard i.e. Google Tag manager.
First step will be analyzing keywords using tools
- Doing manual google searches for keyword on google shopping
- Analyze competitor ads (SEMRUSH provide this paid option to analyze competitor google shopping ads)
For Shopify, you have to create manual feeds for products because shopify app for pulling data into google merchant account is PAID or you can purchase a plan if you are not bankrupt .
There is also free app for shopify for creating google shopping feeds, but your store must be in US $ and app is having very bad reviews.
You can buy gig on fiverr to create feed of your products in google shopping, You will not be running ads on all products so choose 5 to 10 high converting product with perfect title, description etc. And work hard on them for google shopping campaign.
**Advantage of listing all products is that you can change product if product is not doing well on shopping campaign
**Disadvantage : it will take time to list all products manually
THINK!!! Do you want all product in google shopping feeds or some of the products?
After creating Google shopping feeds we come to google adwords, Product will not be showing in Google shopping unless we create a campaign in Adwords. There are many thing you need to decide for google adwords.
Question1: What will be our daily budget?
Qusetion2: Are you trying to generate sale or generate customers? So you have to set price accordingly.
Question3: You want accelerated or normal delivery ( for normal delivery if we have 5 ads google will spread them over day, in accelerated as soon as target keyword approach google will show ads).
I hope you find this article helpful and generate sales on google shopping. Read more related articles on How2promote.